Uno (AWS Fintech)
I led design for UNO, AWS Fintech's flagship AI-powered intelligence platform — serving 30,000+ users, managing $2.75B+ in spend, and delivering 99% data accuracy. The first AWS product to win an international UX Design Award (IDZ Berlin 2025).
UNO
The Problem
Amazon's finance professionals were navigating 27 disconnected tools for routine analyses, each taking 2–4 hours. Inconsistent data meant senior leadership was making billion-dollar decisions with conflicting numbers — creating both inefficiency and strategic risk.
The Team
I was the design lead within the AWS Fintech organization, working alongside product managers, data engineers, and finance leadership across global teams.
What I Did
I led the end-to-end design strategy to consolidate 27 fragmented tools into one unified AI intelligence platform. I conducted 15 contextual inquiries with finance managers, facilitated cross-functional alignment workshops, and designed "Search by Jarvis" — a natural language interface (Text-to-SQL) that transformed multi-system data archaeology into conversational interaction. The platform's agentic capabilities enable proactive deal monitoring, AI-generated insights, and automated leadership reporting.
The Impact
- 81% efficiency gain — customer analysis reduced from 4 hours to 45 minutes
- 30,000+ users across Amazon's finance organization
- $2.75B+ in spend managed through the platform
- 99% data accuracy across all modules
- 27 tools consolidated into 1 unified intelligence hub
- First AWS product to win an international UX Design Award (IDZ Berlin 2025, selected from 162 entries across 38 countries)
- Featured in the Wall Street Journal as a daily insight tool for Amazon and AWS CFOs
- Contributed to 5x growth in R&D investment for AWS FinTech
